The Evolution of Adtech: Key Trends to Watch in 2025

Cognitiv Blog

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Deeper Dives

Dive deeper into the latest insights, trends and expert opinions on deep learning, as it continues to transform marketing.
August 21, 2024
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Team Cognitiv
Employee Spotlight Series: Q&A with Kevin Giaccone
For this month’s "The Brains Behind Our Brand," meet Kevin Giaccone, the driving force behind Cognitiv’s Client Success team as Director of Operations.
August 15, 2024
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Cody Gault
Contextual Targeting 101: What Every Product Marketer Wants You to Know
Much like how context influences our everyday interactions—like preventing awkward conversations or making informed decisions—it plays a crucial role in advertising.
July 25, 2024
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Team Cognitiv
Employee Spotlight Series: Q&A with Charlotte Tanenbaum
Meet Charlotte Tanenbaum, our HR Generalist featured in "The Brains Behind Our Brand" this month. She fosters a supportive workplace and oversees the employee life cycle.
July 9, 2024
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Justine Frostad
From Idea To Impact
Launching Cognitiv's first brand campaign showcased our value to advertisers. Join me as I reflect on our creative journey and impact.
June 27, 2024
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Team Cognitiv
Employee Spotlight Series: Q&A with Dale Neves
In our "Brains Behind Our Brand" series, we feature Dale Neves, our Senior Client Success Manager, whose dedication greatly impacts our clients daily.
June 26, 2024
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Team Cognitiv
Cognitiv Curation: Empowering Marketers with AI-Driven Precision and Cost-Effective Results
Marketers face challenges amid economic uncertainty and privacy changes, leading them to seek cost-effective solutions like Cognitiv Curation.
June 25, 2024
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Jenny Melancon
Cannes Lions 2024 Recap: AI, Authenticity, and Connection
This year's Cannes Lions Festival showcased the evolving landscape of advertising, highlighting AI advancements and the value of authentic connections.
June 12, 2024
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Sarah Kahn
Embracing Festivity: A New Approach to Industry Events
Cognitiv’s recent brand campaign highlights the incredible outcomes possible when you “reclaim your brain” and foster a culture of celebration and innovation.
June 4, 2024
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Jeremy Fain
Navigating How To Be More Inclusiv in the AdTech Sphere
The ad world shapes global perceptions and norms, bringing a responsibility to reflect diversity authentically. At Cognitiv, we embrace this.