AudienceGPTTM

Smarter audiences start with a chat.
Create dynamic audiences tailored to your campaign through our chat-based interface, with no outcomes data required. Activate seamlessly across channels in the DSP of your choice.
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How It Works

Step 1: Describe Your Audience
Type your ideal customer into the chat interface, just like explaining it to a strategist.
Step 2: Find the Right People
Deep learning analyzes your prompt alongside the browsing behaviors of 250MM+ people to generate a custom audience with estimated reach.
Step 3: Adjust Relevancy
Increase or decrease the audience relevancy score to find the right balance between precision and scale.
Step 4: Activate Anywhere
Activate across web, CTV, social, and audio in Cognitiv’s DSP or the DSP or social platform of your choice.

Connect with the right audiences, at scale.

Never miss a potential customer. Harness the power of deep learning to reach high-intent consumers across the channels where they read, watch, and listen.

Reach the right people wherever they are

AudienceGPT enables marketers to activate dynamic audiences seamlessly across channels,ensuring your message reaches consumers wherever they are.

Web

CTV

Social

Audio

Integrates directly with any DSP

theTradeDesk
Google Display
xandr
Beeswax
and more!

Advanced Product Features

Conversational interface for intuitive planning
Deep learning that understands how people research and make decisions
Dynamic inclusion based on evolving consumer mindsets
Adjustable relevancy to toggle between precision and scale
Transparent logic behind every audience recommendation
Activation across any DSP

FAQs

What makes AudienceGPT different from traditional audience targeting?
Traditional audience targeting relies on static taxonomies and predefined segments. AudienceGPT instead evaluates each impression in real time, using advanced AI reasoning to determine whether it aligns with the audience described in the prompt. This allows marketers to reach consumers based on their current mindset rather than historical classifications.
How does AudienceGPT include or exclude users in real time?
Our deep learning technology evaluates every available impression in the bidstream to determine whether it matches the audience described in the prompt. Because Cognitiv’s infrastructure is co-located with major SSPs, this evaluation happens within the milliseconds required for programmatic bidding. As a result, audiences are continuously updated in real time, adding newly relevant users as they emerge and excluding those who are no longer relevant.
Where can AudienceGPT be activated?
AudienceGPT audiences can be activated across web, CTV, social, and audio. Advertisers can run campaigns directly within Cognitiv’s DSP or on a PMP in their DSP of choice.
Discover What Smarter Audiences Can Do for Your Business
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