Meet Tyler Hampton, our Brains Behind Our Brand employee spotlight this month and the creative force energizing Cognitiv’s visual identity. As a Senior Graphic Designer on the Marketing team, Tyler brings versatility, imagination, and a collaborative spirit to everything he touches. From day one, he has played a key role in shaping the look and feel of our brand, including helping to lead the launch of our new website. Whether he is designing the latest asset or belting out a karaoke favorite with colleagues, Tyler brings purpose, personality, and a spark of creativity that leaves a lasting impression.

• Pronouns: He/They 
• Role: Senior Graphic Designer
• Team: Marketing
• How Long Have You Been at Cognitiv: 1 year, 3 months, 3 days

Inside The Office

What does a typical day in your role look like?

I always start my day by writing things down. I am a big believer in handwritten to-do lists. It helps me stay focused, and there is something satisfying about crossing things off as the day goes on. My work as a designer is super dynamic—one day I might be building out a deck or case study, and the next I’m working on motion graphics, social media assets, or website projects. Every day looks a little different, and that variety keeps things exciting.

What do you love most about your role?

Collaboration, hands down. I really believe in the power of brainstorming and concepting as a team. More heads are better than one, and working through ideas together always leads to the best creative output.

What is a memorable moment when you felt like your work really made an impact at Cognitiv?

Launching the new Cognitiv website last year was a huge moment for me. It was the very first project I started on—literally on day one—and I saw it all the way through to launch. I had a hand in everything from imagery and UX design to motion graphics, and I am really proud of the final result. I hope people who visit the site feel joy and engagement when they land there.

What advice would you give to someone joining #TeamCognitiv?

Get ready to work with some of the kindest, most genuine people out there. Everyone here is so positive and supportive. Also—pro tip—have a few karaoke songs in your back pocket. You will thank me later.

Outside The Office

Is there a quote or piece of advice that has stuck with you throughout your career?

Yes—back in high school, my set design teacher told me, “There are no problems, only challenges.” That has stuck with me ever since. It’s a great reminder that everything is solvable and that obstacles can be worked through.

What would you do if you won the lottery?

So many things! First, I would pay off my student loans—and my friends’ too. Then I would start working on a nonprofit space for the LGBTQIA+ community—a combo library, performance space, coffee shop, and healthcare hub with mental health services and housing support for LGBTQIA+ youth. That would be my big project. After that? Probably a brownstone in Brooklyn, an apartment in Paris, maybe a farmhouse in France. But I would start with the meaningful stuff first.

If you were not in your current role, what would your dream job be?

I think I’d love to be a fiction writer or a travel photographer. I would probably need a bit more training, but that is definitely a dream of mine.

What do you enjoy doing outside of work?

Cycling is a big one for me. I ride my bike everywhere. I am also into yoga, reading sci-fi, and making my own art.

Rapid-Fire Questions

• Coffee or tea? Coffee. I am a purist—good beans are key. But if not black, I will add a splash of oat milk.
• Morning person or night owl? Night owl
• Favorite vacation spot? France
• Favorite book or movie? Favorite book: Frankenstein by Mary Shelley. Favorite movie: Female Trouble by John Waters.

Team Shoutouts

"Tyler brings an incredible level of creativity to our design work, but also a spirit of empathy, inclusivity, and collaboration that uplifts everyone around him. He translates complex ideas into compelling visual stories and, most importantly, is genuinely committed to creating a workplace where everyone feels seen and valued. Tyler is an integral part of our culture and a key collaborator on the visual identity that sets us apart as a brand." — Justine Frostad, SVP of Marketing

"Tyler brings such vibrant, infectious energy to our team—it is genuinely a joy to work with him every day. I am constantly amazed by his eye for color and his love of typography. He brings so much care and creativity to everything he touches, and you can really see how passionate he is about the work. It’s inspiring, and honestly, just fun to be around." — Maddie Michowski, Content Marketing Manager

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