Case Study

Deep Learning, Deeper Impact: How AI and Rich Media Elevated Aquarium Ticket Sales

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CLIENT OBJECTIVE

A renowned East Coast aquarium struggled with seasonal ticket sales declines and needed a fresh, engaging strategy to boost conversions and maximize ROAS during slower periods.

High-Level Results

+65%

ROAS increase over benchmark

+325%

CTR improvement vs. standard display

+42%

boost in conversion efficiency (per dollar spent)

The Deep Learning Impact

While rich media creative captured attention, Cognitiv’s AI predicted ticket buyers before intent, leveraging first-party data to target eco-conscious families and experience seekers, optimizing engagement across CTV, display, video, and mobile to drive incremental sales and minimize wasted spend.

Improve campaign effectiveness with Cognitiv.

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