The Evolution of Adtech: Key Trends to Watch in 2025

Cognitiv Blog

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Deeper Dives

Dive deeper into the latest insights, trends and expert opinions on deep learning, as it continues to transform marketing.
November 28, 2022
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Justine Frostad
‘Tis the Season Without Swag
We partnered with Givsly's Season Without Swag to replace swag waste with donations to nonprofits, giving the gift of dollars that matter.
July 8, 2022
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Margot Dayton
Q&A with Meredith Tehan on becoming a Chief Member, growing as a leader, and paving the way for other women in adtech
Since joining Cognitiv as SVP of Sales in November 2021, Meredith Tehan has led 9 client events, 2 product launches, and co-hosted the Hidden Layers podcast to amplify our market presence.
February 16, 2022
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Team Cognitiv
HPE is ushering in a wave of digital transformation, starting with customer-first, data-driven marketing
Hewlett Packard Enterprise (HPE) focuses on cloud services. CMO Jim Jackson discussed with Cognitiv's CEO Jeremy Fain the new edge-to-cloud category and the role of digital marketing.
February 8, 2022
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Team Cognitiv
Huuuge Games Bets Big on Data and Advertising
How the Gaming Company Leverages Data and Advertising to Gain Competitive Edge
December 16, 2021
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Team Cognitiv
Curated Marketplaces and Dynamic PMPs: The Future of Media Trading
Programmatic ad spend is estimated to reach $80 billion in 2021, prompting marketers to seek automated solutions for effective audience targeting.
December 2, 2021
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Team Cognitiv
How auto marketers can leverage deep learning to reach high value customers
A key theme at the MediaPost 2021 Automobility LA Conference was the growing electric vehicle market—familiar to those in California and New York.
November 23, 2021
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Team Cognitiv
Digiday’s 2021 Programmatic Marketing Summit: The Cookieless Future, Tactics to Strategy, & The Great Resignation
Over the past year, I've attended events on digital advertising topics like cookie decline and CTV's rise. Here are my takeaways from Digiday's Summit.
November 22, 2021
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Team Cognitiv
Cognitiv’s Jana Jakovljevic named to Adweek’s 2021 Young Influentials List
Adweek's 2021 Young Influentials list honors innovators under 40 in media, marketing, and tech, featuring leaders from Instagram, Bumble, Hulu, Glossier, and Cognitiv.
November 15, 2021
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Team Cognitiv
Three Takeaways from Programmatic I/O 2021
This year’s Adexchanger Programmatic I/O gathered digital marketing leaders to discuss key trends: identity, CTV, and agencies' evolving role.